@1impulsodiário
about the project
1 Impulso Diário" was a strategic Instagram experiment designed to apply and validate new social media techniques I had recently studied. The project focused on delivering daily doses of inspiration and motivation, aiming to engage users emotionally while testing content formats, timing, and branding strategies. I developed the visual identity with intention—choosing yellow and purple as complementary primary colors to evoke energy and creativity, and designing a rocket icon to symbolize a quick, uplifting boost for followers.
This initiative allowed me to put branding principles, audience analysis, and content optimization techniques into practice, gaining valuable insights into user behavior and platform dynamics. The hands-on experience strengthened my skills in content strategy, visual storytelling, and performance tracking as a social media analyst.
04/MAR/2021 - 30/MAY/2021
GOALS
Develop a consistent and recognizable visual identity.
Drive consistent audience growth and increase overall engagement through data-driven content strategies.
Use copywriting techniques to increase post saves and shares.
Build a micro-community around the page’s purpose with only organnic content.
FOR WHO?
📍São Paulo | surviving weekdays with coffee & quiet hope
Bio Summary: 35, administrative assistant. Been working 9 to 5 for 12 years. Lives with her mom and 8-year-old son. Loves quotes that don’t promise success, just a breather. Always saves posts to reread before bed.
@susan.moura
⏳ "Just one more long week..."
Bio Summary: 31, logistics operator. Wakes up at 5am and just wants to feel like he’s on the right path. Posts from this account feel like quiet prayers between shifts.
@rafael.dias_
🎧 headphones on, world on autopilot
Bio Summary: 33, store clerk. Stuck in a routine that drains more than it gives. Loves when a post nails her feelings in one line and says exactly what she didn’t know she needed to hear.
@camila.lopes90
🌧️ gentle reminders | healing quietly | 9 to 5 life
Bio Summary: 28, receptionist. Shy and quiet on social media. Rarely comments, but the “don’t give up” kind of posts? Always screenshotted and saved in her gallery.
@luana.cris
MOADBORD + KEYWORDS
IMPULSE
SUNSET
BOLD
GROWTH
CHOSING THE COLORS
Yellow
Purple
Chosen to convey energy, optimism, and action — reflecting the immediate motivational boost the project aimed to deliver each day.
1 Impulso Diário" was a strategic Instagram experiment designed to apply and validate new social Selected for its association with creativity, transformation, and introspection — balancing the energy of yellow with emotional depth and a sense of purposeful growth.
NAMING
🌟 1. Central Theme: MOTIVATION
Words like:
Inspiration · Energy · Enthusiasm · Willpower · Clarity · Overcoming
These reflect the emotional and mental spark the project aims to bring to people's daily lives.
🚀 2. Action / Movement
Words like:
Impulse · Start · Action · Kickoff · Awakening · Restart · Step forward
🕐 3. Rhythm / Frequency
Words like:
Daily · Constant · Routine · Every day · Morning · Consistent
💡 4. Purpose / Effect
Words like:
Transformation · Growth · Change · Progress · Development
✨ 5. Visual / Symbolic Elements
Words like:
Rocket · Sun · Spark ·
Path · Step · Light ·
Drop · Seed
These inspired the branding — especially the rocket, which visually symbolizes that quick motivational lift.
What the project hopes to ignite in each follower over time.
This is where the word "Impulso" comes in — representing a small but powerful push to get going.
The idea of showing up every day and creating a habit is captured in “Diário” (Daily).
The name “1 Impulso Diário” brings all these ideas together in a simple, symbolic, and actionable way:
“1” → something small and achievable
“Impulso” → the energetic push or spark
“Diário” → consistency, forming a daily habit
POST STRUCTURE BREAKDOWN
✍️ QUOTE (CORE MESSAGE)
Every phrase is short, reflective, and emotionally charged. The goal is to spark internal reflection and provide a subtle but meaningful push toward action or self-awareness — always using a compassionate, human tone.
🎨 VISUAL AESTHETIC
Posts use warm, natural imagery (often sunsets, light, or silhouettes) to evoke calmness and positivity. The use of bold typography ensures the message stands out, while the split-line structure creates rhythm and emphasis.
🚀 BRAND IDENTITY
The rocket icon and the @ handle at the bottom reinforce brand recognition in a minimalist, non-distracting way. The rocket symbolizes movement, encouragement, and daily momentum — the essence of an "impulse."
🔁 REPLICABLE STRATEGY
The format is intentionally minimal and emotionally versatile, making it easy to replicate while maintaining brand coherence. The simplicity invites daily engagement and fits seamlessly into users’ routines.
CONTENT PILAR
70% Inspiration & Motivation
Daily content that uplifts, comforts, and brings emotional clarity. Short texts and visuals designed to spark hope and inner strength.
20% Gentle Action & Reflection
Soft prompts and reflections that invite small, realistic steps toward personal growth—without pressure.
10% Ad (Affiliate)
Curated tools and online courses that align with the project’s mission. Shared with care and transparency to support deeper transformation.
COPY
